About
Strategic advisor. Entrepreneur. Investor.
Type
Builder · Sacral Authority
Profile
6/2 The Authentic Guide
Cross
Of Upheaval
Architecture
The Evolved Foundation
I spent ten years in the corporate world, then left, travelled the world, came back, and decided to build something of my own.
That first business was in construction and utilities. Within seven years I had built it into a £15 million, highly profitable business and sold it. Not managed it. Not worked in it for decades. Built it, scaled it, and sold it.
After the exit I took two years out. Travelled the world. Deliberately stepped away from everything. Then came back ready to do something different, advising, investing, and building again. Over the following years I became a director, shareholder, investor, and advisor across businesses spanning ecommerce, telecoms, drinks, health and wellness, events, retreats, fintech, and engineering. I've worked with over fifty businesses in different sectors, from early-stage startups to established companies with serious turnover looking to grow, restructure, or exit.
Some worked. Some didn't. All of them taught me something.
Eventually I moved to Ibiza, bought the yacht, and became genuinely financially free. Every external box was ticked.
And yet something was missing.
That sent me inward. Not into a crisis, into a deeper inquiry. I started to understand that the beliefs, patterns, and conditioning we accumulate through life, from family, school, work, society, aren't actually ours. They're inherited. And most people spend their entire lives building businesses and chasing goals that were never truly theirs to begin with.
Real freedom isn't just financial. It comes when you strip back the conditioning and return to who you actually are, your authentic self, not who you were told to be, but who you genuinely are underneath all of it. Tools like Human Design and Gene Keys became part of that journey for me, not as labels or rigid identities, but as frameworks for remembering what's actually mine.
That's where I found true sovereignty. And that's the work now.
Who I Work With
Entrepreneurs who are already building something real.
I work with entrepreneurs who have already built something, a business with real turnover, real profit, real potential, but who aren't yet truly free. Successful on paper but still trapped. Working too hard. Not building wealth deliberately. Not living the life they actually want.
The business is never really the point. It's the vehicle. The real goal is your personal vision, the life you actually want, the person you actually are, the freedom and sovereignty that comes from knowing yourself and building around that. Get that clear first, and the business decisions become obvious.
I'm particularly drawn to entrepreneurs and businesses that are building consciously, people who care about impact, integrity, and making the world genuinely better. Not just profit for profit's sake. That's not a requirement to work with me, but it's where my energy goes most naturally.
How I Work
Direct. Honest. Focused on your vision first.
01
Vision first, business second
Your life is the goal. The business is the mechanism. We get clear on what you actually want before we optimise what you've built.
02
Honest, involved advice
I'll tell you what I think, not what you want to hear. Where it makes sense, I'm genuinely involved — sharing the journey and rewarded when the business grows.
03
Selective by design
The right fit matters. I work with people building something that makes a difference — people who care about how they show up and the impact they create.
Values