The Inner Work

Strategic Advisor.

A direct, personal advisory relationship for conscious founders and growing businesses. Not consulting. Not coaching. Strategic thinking, financial clarity and structural refinement, over the long arc.

From £3,000 / month · 6-month minimum · Highly selective

The Premise

At a certain stage, what a founder needs isn't more tactics. It's one steady relationship with someone who sees the whole picture, holds the long view, and tells the truth quietly.

That's what this is. A small number of founders, met properly, over time. No frameworks, no playbooks, no audience. Just thinking, structure and honest counsel, applied to your actual life and business.

Why listen to me

Founder, operator, investor.

I built a construction company from nothing, ran it through every cycle a small business has, and sold it. I've sat where you're sitting, with payroll on Friday and no easy answers.

These days I live on my yacht in Ibiza, debt-free, with shareholdings in several businesses I no longer have to run. The work I do now is the work I wish I'd had access to ten years earlier. Strategic counsel that builds the structure underneath a life, not just the revenue line above it.

I'm not a coach. I'm a founder who's done it, and who now sits alongside a small number of other founders while they do the same.

What we work on

Four threads. One coherent arc.

Strategic clarity.

Most founders are running businesses that grew faster than the thinking underneath them. Decisions get made in reaction, opportunities pile up, and the real question, where is this actually going, quietly gets postponed.

We slow it down. We look at the whole picture, find the two or three things that actually matter, and build the long view you can make decisions from for the next several years, not the next several weeks.

Vision, direction and long-arc priorities.
Pattern-spotting across business, finance and life.
Decisions made from clarity, not from noise.

Financial structure.

Revenue is not wealth. Profit is not freedom. Most founders have no real read on the financial reality of their business beyond the surface number, and no plan for how the income the business produces becomes the life it's meant to fund.

We work on the structure underneath the numbers. P&L, cash flow, owner pay, profit allocation, how surplus gets invested, how the business eventually funds your life, your family and your retirement, without you having to keep running it forever.

P&L, cash flow and the honest version of the numbers.
Owner pay, profit allocation and reinvestment.
Long-term wealth: ownership, investment, retirement.

Offers, pricing and positioning.

When the business is fragmented, the offers usually are too. Too many, too cheap, aimed at too many people, doing too many jobs at once.

We refine. We sharpen what you sell, how it's priced, how it's positioned, and who it's really for, until the business reflects the level you're actually operating at.

Offer architecture and what to stop selling.
Pricing that reflects the real value of the work.
Positioning for the audience that actually fits.

Leadership & alignment.

The business is a mirror. The patterns in the business are the patterns in the founder. Without that quiet, deeper work, every strategy you build eventually runs into the same wall.

We work on the founder behind the business. Energy, decision-making, the patterns you keep repeating, and the quiet truth of the life you actually want to be living. Strategy at a deeper level.

Clarity on what you actually want.
Decisions made from your own authority.
Plan and life, finally pointing the same way.

If you've been quietly looking for someone to think with, properly, the next step is a conversation.

The Engagement

Built for depth.

Cadence

Monthly live sessions, generous between-session access. Steady, not frantic. The relationship is built to deepen over time, not to perform value every fortnight.

Format

Online over video, with the option to meet in person at the office in Ibiza when the work calls for it.

Commitment

Six-month minimum. Real strategic work compounds, and anything shorter is theatre. After six months, we continue as long as it's useful.

Selection

I take on a small number of founders at any one time, by enquiry only. The fit has to be real on both sides.

Who it's for

Conscious founders running real, revenue-generating businesses.
Lifestyle, hospitality, wellness, retreat and creative brands.
Premium personal brands and property or community ventures.
At a stage where the right strategic perspective changes the trajectory.
Long-term thinkers ready for one steady relationship over time.

Who it isn't for

Pre-revenue or very early-stage businesses.
Looking for a coach, a guru or weekly accountability.
Wanting tactics, scripts or a content calendar.
Unwilling to look honestly at the finances or the structure.
Hustle, hype or quick-win energy.

Investment

From £3,000

per month · 6-month minimum

Six months is the floor because real strategic work compounds, and anything shorter is theatre. Investment scales with the complexity of the business and the scope of the work. We'll size it together, honestly, once we've spoken.

How it begins

Always with a real conversation. I want to understand what you're building, where you actually are, and what kind of support would genuinely help. If it's a fit, we'll talk about the engagement. If it isn't, I'll often point you somewhere better.

Enquire

Tell me where you are.

I read every enquiry personally. Honest answers help me decide whether a conversation makes sense for both of us.

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